Designed by Francisco Pardo Arquitecto, in collaboration with architect Julio Amezcua, Milán 44 is an urban-regeneration project located in Colonia Juarez, Mexico City. The project transforms an old four-storey warehouse that was originally home to an auto-parts store into an urban market that reactivates a neighborhood, which connects two entirely contrasting areas. On one side, the booming business district that lines the emblematic Paseo de la Reforma, and on the other side, the lively epicenter of hipster subculture, Colonia Roma Norte. This area, which has been in decay since the 1985 earthquake, is currently experiencing a slow gentrification process. Centrally located and rich in history, it has been equipped with new infrastructure and now holds the genetic code for the city’s future development.