September 22, 2018 witnessed the simultaneous opening of three offline new retail stores of Yitiao.tv in three shopping malls in , followed by its ranking the No. 1 on the list of the most popular household commodities in (from dianping.com) one month later. The concept of new retail was proposed by Jacky Ma in 2016, which was supposed to be the outcome of the combination of online, offline retails and logistics. Because the benefits arising from the Internet demographic dividend to the natural fans growth of e-commerce will hit a bottleneck over time. Under such a circumstance, Yitiao.tv decided to shift its business to offline markets, just as what the founder of Yitiao.tv said in an interview, “According to my personal estimation, the cost for getting a loyal customer through offline retail is only 10% of that through online retail”.

The e-commerce site decided to capitalize on Amazon's crash during last year's Prime Day.

Happy Amazon Prime week, the discount-fest that will clutter front stoops and front desks with packages bearing that ubiquitous smiling arrow. It's a reminder that the incredible rise of e-commerce has come encased in a cardboard box, plus a lot of filler to protect items on the way there.

The e-commerce site decided to capitalize on Amazon's crash during last year's Prime Day.

The sale was marred by protests, but proved a success for the e-commerce giant.

Amazon has reached a deal with Germany's anti-trust authority to overhaul its terms of service for third-party merchants, acting to appease regulators as the European Union announced its own investigation of the e-commerce giant.

The e-commerce site is back for day two, even though Amazon didn't crash yesterday.

Amazon faced protests on its fifth annual Amazon Prime Day. While the Seattle-based e-commerce behemoth said it is offering more than a million deals, a demonstration was seen outside a warehouse in Shakopee, Minnesota. (July 16)

The e-commerce site is ready in case Amazon crashes on Prime Day.

Amazon has successfully invented a new shopping holiday, a kind of Black Friday in July. The e-commerce giant and its retail competitors are set to capitalize on shoppers dishing out on everything from clothes to televisions next week.